ANZSOG is The Australia and New Zealand School of Government, a leading institution in public sector education. ANZSOG aims to promote excellence in public sector leadership and management through world-class education, research, and scholarship.
Enhancing ANZSOG’s Digital Communications Strategy
ANZSOG recognized the need to enhance its digital communications strategy to reach a broader audience and promote its educational programs effectively. The organization needed an experienced digital media advisor to help develop and implement innovative strategies that would drive demand for its programs, engage with its audience, and increase its online presence.
The Solution: Developing Engaging Content and Lead Generation Campaigns
As the Senior Digital Media Advisor, my role encompassed developing and executing ANZSOG’s digital communications strategy. I focused on creating engaging content, managing social media, and developing lead generation campaigns that helped drive demand and secure placements for ANZSOG’s Executive Master’s program and other educational programs.
One of my proudest achievements was the successful coordination of the social and content campaign around #TheArdernAddress, a speaking event featuring New Zealand PM Jacinda Ardern. The event garnered unprecedented news features and press coverage for ANZSOG and reached over 5 million Twitter accounts in a single day, trending number one in all of Australia and New Zealand.
Through my innovative strategies, I was able to grow ANZSOG’s online audience by an impressive 33% during my tenure, achieving the highest engagement and audience reach in the organization’s history. My contributions also helped establish ANZSOG as a leading institution in public sector education, enhancing its reputation and creating a meaningful impact in the field.
Overall, my experience at ANZSOG has given me a deep appreciation for the power of strategic communications and marketing to drive growth and success. I am excited about the opportunity to bring my skills and achievements to new challenges and opportunities, and to continue making an impact in the world of education and beyond.