As a consultant and advisor for Broadlake, a private equity investment firm, I had the opportunity to work with Merlyn Showering, a fast-growing manufacturer and distributor of premium shower enclosures based in Ireland. Merlyn had established itself as the number-one shower-enclosure company in Ireland and the UK, but its brand didn’t reflect its position on the market and its leading-edge product range.
I was enlisted to oversee a complete rebrand of Merlyn, complete with a full content marketing campaign pushed out across all digital channels. My goal was to increase the company’s value prior to its purchase that same year for $70m.
Brand Building To Raise Company Value
With my strategic guidance, Merlyn became the first to market with innovations, solidifying its position as the premium shower-enclosure brand in Europe offering award-winning, innovative, luxurious enclosures, and exceptional customer service. The rebrand and community built contributed meaningfully to both the subsequent growth and overall sale price of Merlyn as it was sold to Norcros PLC for 70 Million euros.
Here are some of the results that we achieved:
- Inspired a 303% growth in overall engagement and mentions enabling the firm to soar above competition.
- Grew website traffic by 120% in 6 months and increased Merlyn audience by 240% in 2016.
- Devised an SEO strategy that improved organic search traffic to the corporate blog by 38%.
As a highly skilled marketing and communications professional, I take pride in helping companies like Merlyn Showering to thrive and achieve their full potential. If you’re looking for someone to help you achieve success through effective branding, content marketing, and communication strategies, I would be happy to discuss how I can help.
“Malachy was able to show tremendous initiative. Merlyn is a very results driven business and his performance yielded serious progress and results each month. He was a leader, creative, enthusiastic, had great expertise and always drove projects towards the finish line.”
Eileen S – Merlyn Showering, Head of Marketing
